Traity

Traity is a fintech company based in Madrid, Spain, founded in 2012.

It focuses on measuring individuals' reputations through their social media footprints and online data, facilitating trust in peer-to-peer (P2P) interactions. The company has raised a total of $4.72 million in funding, including a Series A round of $4.7 million. Traity's mission is to create a comprehensive map of people's personalities and establish a standard for online reputation management. Its core offerings include a reputation scoring platform that analyzes social media data to generate trustworthiness scores for P2P platforms, and personality profiling that helps in recruitment and personalizing e-commerce experiences. Additionally, Traity offers Trustbond, a landlord insurance product that allows tenants to rent without tying up savings in a bond. The company serves both B2B and B2C markets, enhancing consumer trust in online transactions.