The Luupe

The Luupe is a global creative production marketplace and community founded in 2019 by Keren Sachs.

Based in New York City, it connects brands with a diverse network of women and non-binary photographers, directors, and video creators to produce authentic visual content. The company aims to streamline workflows for brands while supporting underrepresented creators. The Luupe operates through two main service pillars: a curated marketplace for licensing exclusive imagery and a creative network for hiring creators for custom projects. It offers features like end-to-end production management, custom creative briefs, and high-volume content creation. The platform also fosters a community for creators, providing networking opportunities, professional growth resources, and tools to enhance their income. The Luupe serves various sectors, including marketing and advertising, and partners with brands that prioritize diversity and authenticity, such as Peloton, Sweetgreen, and Facebook.