The Feed

The Feed is a U.S.-based company specializing in sports nutrition and healthy snacks, founded in 2013 and located in the Boulder/Denver area of Colorado.

It focuses on helping athletes optimize their training through tailored nutrition solutions. The company operates as a specialty retail and e-commerce business, emphasizing endurance and performance nutrition. The Feed offers a range of services, including online shopping for sports nutrition and recovery products, personalized recommendations based on individual training goals and dietary preferences, and expert guidance with free coaching support. Its product lineup features nutrition bars, snacks, hydration products, protein and recovery shakes, energy chews, gels, supplements, and training gear. The Feed also collaborates with well-known brands like Amacx, Enervit, PILLAR Performance, and SaltStick. Targeting athletes such as cyclists, triathletes, runners, and CrossFit enthusiasts, The Feed aims to serve a diverse community of endurance-focused individuals.