The Desire Company

The Desire Company is a Chicago-based provider of expert-driven product videos and content designed to help shoppers make informed purchase decisions.

Founded by Eric Sheinkop, the company focuses on delivering authentic insights through credible industry experts. Their mission is to empower consumers by ensuring they are "informed, not influenced." The Desire Company offers a range of services, including high-converting product videos, online master classes, and a dedicated streaming channel called "Desire Co: Classes." These resources feature verified experts demonstrating products and sharing practical skills, making it easier for consumers to understand and trust the products they consider purchasing. The company serves both brands and consumers, helping advertisers build shopper confidence and supporting retailers in integrating expert content into their platforms.