United States · Marketing & advertising startup

Telaria

Telaria, now part of Magnite, is a key player in the digital advertising technology sector, focusing on the sell-side of the advertising ecosystem.

Funding reportedLast round: Undisclosed round

Marketing & advertisingNew York, United States

About Telaria

Telaria, now part of Magnite, is a key player in the digital advertising technology sector, focusing on the sell-side of the advertising ecosystem.

The company excels in connected TV (CTV) advertising and offers a range of solutions to help publishers maximize their advertising revenue. Telaria's services include CTV advertising solutions, a programmatic advertising platform, and Demand Manager Mobile, which enhances auction efficiency for mobile app publishers. The platform connects with a vast network of publishers, reaching over 520 million monthly active mobile consumers through partnerships with top-tier mobile apps. Notable collaborations include partnerships with Mediahuis Nederland, Impala Studios, and Slickdeals, as well as a significant alliance with Tapjoy to deliver premium mobile video inventory.

What company datasets say Telaria raised

Funding, as reported

Reported in all$116Min dollars
Rounds8
Last roundUndisclosed round
Last round size$37M
Last round dateSept 2011
Investors listed11

Founders and team

From Telaria's own website: 7 on the team.

  • Michael BarrettChief Executive Officer
  • Katie EvansPresident, Product & Operations
  • Sean BuckleyPresident, Revenue & Market Strategy
  • Aaron SaltzChief Legal Officer
  • Brian GephartChief Financial Officer
  • David BuonaseraChief Technology Officer
  • Shawna HughesChief People Officer

On 2 portfolio pages

Investors who name them

Each firm lists Telaria on its own website. That is the firm's claim, a weaker thing than a round we watched, but a named source.

The company, in detail

What they build

Known for

audience dataad revenue maximizationctv monetizationcross-device targetingidentity resolutionconsumerscustomer engagementad transaction volumefirst-party datacross-format advertisingadvertiser partnershipsdistributioninventory managementad tech solutionsdata management platformenterprises

Built with from their website

Adobe Marketo EngageAdobeGoogle WorkspaceGoogle MeetTwilio SendGrid Email Marketing CampaignsAmazon Route 53SlackSalesforce Marketing Cloud Account EngagementDocuSignAmazon AWS

+6 more

SendgridMailchimp MandrillAWS CloudTwilio SendGrid Email APIGoogle Search ConsoleGmail

Sector
Marketing & advertising
Industry code
NAICS 541810, 518210, SIC 7375, 7311
Region
New York
Part of
Magnite
Full record
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Marketing & advertising in United States

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