Mypura

Mypura, operating as Pura, is a UK-based eco-ethical baby care brand founded in 2019/2020.

The company specializes in affordable, 100% plastic-free, and biodegradable baby wipes and nappies. Headquartered in Chester, Cheshire, Mypura was established by parents Guy and Abi Fennell with the mission to make sustainable baby products accessible to all while reducing plastic pollution. Mypura offers a direct-to-consumer range of skin-friendly baby care products, including baby wipes made from plant fibers and nappies crafted from organic cotton. All products are designed to be compostable and free from harmful chemicals. The brand primarily targets environmentally conscious parents in the UK and the United States, focusing on families seeking safe and natural alternatives. Mypura is a certified B Corporation, reflecting its commitment to high social and environmental standards, and has secured significant investment to support its growth.