Supergreat

Supergreat was a technology company based in New York, founded in 2018 by Tyler Faux and Dan Blackman.

Initially known as Huddle Labs, it developed a video-first social commerce platform tailored for the beauty industry. The platform aimed to create a trusted marketplace where beauty enthusiasts could review, shop, and share tips on products, emphasizing user-generated content to foster community engagement. Supergreat offered features such as livestream shopping events, interactive product pages, and curated product drops, allowing beauty brands to connect authentically with consumers. The company raised approximately $31 million from notable investors, including Shopify and Thrive Capital. In December 2021, Supergreat announced its shutdown, and its technology and team were acquired by Whatnot, enhancing livestream shopping capabilities in the beauty sector. Supergreat is recognized for its innovative approach to combining social media and e-commerce in the beauty industry.