Superfüds

Superfüds is a Colombian B2B retail technology company and the largest online health food supermarket in Latin America.

Founded in 2016 and headquartered in Bogotá, the company focuses on building a Retail Operating System that supports emerging conscious consumer brands. Superfüds provides intelligent distribution, embedded financing, and data-driven sell-through acceleration to help these brands scale across the region. The company operates as a full-stack accelerator for brands and a B2B procurement platform for retailers. Its core services include intelligent distribution of wellness brands, financing for brand growth, and first-mile fulfillment. Superfüds offers over 350 references of conscious products, including superfoods, organic items, and eco-friendly goods, sold at wholesale prices. With a customer base of over 10,000 retailers, including corner stores and mass-market retailers, Superfüds is dedicated to democratizing access to natural and specialty products in Latin America.