SuperCarers

SuperCarers is a UK-based platform founded in 2014 by brothers Adam and Daniel Pike.

Headquartered in London, it connects families and organizations with vetted, experienced carers for personalized home-based care. The platform operates as a technology-driven matching service, allowing families to coordinate care directly with self-employed carers, which helps reduce costs and ensures that carers earn a living wage. The service offers various types of care, including day care, night care, live-in care, and respite care, with specializations in areas such as dementia and palliative care. SuperCarers provides digital tools for families and carers to manage care arrangements effectively. With around 650 carers available, the platform primarily serves London but also offers nationwide coverage. SuperCarers has received positive feedback, boasting a 4.9/5 rating on Trustpilot. The company was acquired by Home Instead Senior Care to enhance its live-in care offerings while continuing to support home-based care.