Sportway

Sportway is a global sports media and technology company based in Stockholm, Sweden, founded in 2014.

It specializes in fully automated video production of live sporting events, focusing on lower-tier leagues and youth sports divisions. The company has established itself as a leader in digital media rights, data, and production, operating in over 20 countries and covering more than 15 sports. Sportway produces approximately 250,000 live sporting events annually and has installed over 2,200 AI-powered camera systems worldwide. The company's core offerings include automated video production, live streaming solutions, media infrastructure management, and advanced analytics tools. Sportway's proprietary technology stack enables efficient production and distribution of sports content, enhancing fan engagement and viewer experience. With a workforce of 51–200 employees, Sportway maintains a strong presence in major European markets and collaborates with various sports federations, leagues, and media partners to deliver high-quality sports content.