SponsorUnited

SponsorUnited is a global sports and entertainment intelligence platform that specializes in sponsorship data.

Founded in 2016 and publicly launched in 2018, the company is headquartered in Stamford, Connecticut. It has established itself as a key player in the Media and Information Services sector, employing around 402 to 490 people and raising over $39 million in funding. The platform operates on a subscription-based SaaS model, offering a comprehensive database that includes over 386,000 brands and 2.1 million deals. Users can access detailed profiles of sponsors and properties, competitive benchmarking reports, and real-time trends. Notable features include the SPND service, which provides financial terms for actual sponsorship deals, and the recent SponsorUnited 3.0 enhancement, which improves partnership intelligence. The company serves over 1,500 brands and properties across more than 25 countries, helping organizations optimize their marketing strategies and drive revenue through effective partnerships.