Sorry as a Service

Sorry as a Service is a customer happiness platform that helps companies enhance relationships with their customers through personalized physical gifts.

Founded in 2014 and based in the UK, the company operates as an IT services and software development firm with teams in London, Tallinn, Riga, and Paris. The platform functions as a subscription service, allowing customer support agents to send gifts to customers easily. It can operate as a standalone application or integrate with existing CRM systems. Key features include automated workflows to identify unhappy customers, technology-enabled delivery for sending gifts, and a controlled environment for managing customer appreciation initiatives. The company aims to minimize the impact of customer service failures and make customers feel valued. By 2026, it plans to have delivered over 100,000 gifts worldwide.