Social Standards

Social Standards is a consumer analytics platform that transforms social media data into actionable insights about brands, products, and trends.

The company specializes in decoding consumer sentiment and tracking emerging trends through organic social conversations across platforms like Instagram, Twitter, Facebook, and TikTok. Founded in 2011 and headquartered in Oakland, California, with an office in New York City, Social Standards employs a diverse team with expertise in technology, consulting, and market research. The company offers a proprietary consumer insights platform that structures over 350 million social media posts monthly, enabling businesses to measure market share and benchmark performance. Additionally, Social Standards provides real-time consulting workshops and advanced analytics tools to help brands decode customer sentiment and track trends. With strategic partnerships, including collaborations with Nielsen and direct integrations with major social media platforms, Social Standards empowers brands and investment firms to make data-driven decisions in a rapidly changing market.