Company Directory / Market Research
PrivateFor profitMarket ResearchOakland, CA, United States
Social Standards
We're creating the next generation of market research tools to discover in-depth & actionable consumer insights.
- Founded
- 2015 11 years ago
- Staff
- 11-50 17 on LinkedIn
- Followers
- 6k on LinkedIn
- Funding
- $13M as listed, USD
Rapidly changing markets demand next-generation business and investment strategies rooted in the voice of the consumer. Our BI solutions unlock strategic insights, empowering faster, better decision-making for the CPG executive and investment community. Social Standards is a comparative analytics platform transforming billions of social data points into benchmarked insights about every brand, product, feature, and trend consumers talk about. Innovative brands and investors use our data to make strategic… Read all
Rapidly changing markets demand next-generation business and investment strategies rooted in the voice of the consumer. Our BI solutions unlock strategic insights, empowering faster, better decision-making for the CPG executive and investment community. Social Standards is a comparative analytics platform transforming billions of social data points into benchmarked insights about every brand, product, feature, and trend consumers talk about. Innovative brands and investors use our data to make strategic decisions around product development, competitive differentiation, investments, and M&A opportunities so they can get ahead and stay ahead of the competition. Founded in 2015 by veterans from Dolby and Gracenote, Social Standards has raised venture funding from the Band of Angels, TPG Growth, and has a strategic investment from their pioneer customer, e.l.f. Cosmetics. Social Standards is headquartered in Oakland, CA with offices in New York, NY.
Set against six million companies
Size
11-50 people: larger than 33% of companies with a size listed. 17 people list it on LinkedIn.
Age
11 years old.
Reach
Website ranked #12,636,743 in the world for traffic, about 92 visits a month. 6,274 followers on LinkedIn.
What it does
AnalyticsBusiness IntelligenceConsumer ResearchMarket ResearchText AnalyticsMarketing InsightsBusiness IntelligenceSocial MediaAnalyticsSocial Media InsightsComparative AnalyticsConsumer InsightsMarket ResearchConsumer AnalyticsMarket Analysis
Funding, as listed
$13M raised in total
- Rounds3
- LatestSeries b, Nov 2018
- Latest amountUSD 5,500,000
- Investors6
What the source datasets report. We have not watched these rounds ourselves.
Every detail we hold
Everything the source datasets list about Social Standards, field by field. Contact details are held but never shown.
The company
- Name
- Social Standards
- Type
- For profit
- Status
- Private
- Founded
- 2015
- Founders
- Devon Bergman, Vladimir Bogdanov
- Industry
- Market Research
- Categories
- Analytics, Business Intelligence, Consumer Research, Market Research, Text Analytics
- Specialities
- Marketing Insights, Business Intelligence, Social Media, Analytics, Social Media Insights, Comparative Analytics, Consumer Insights, Market Research, Consumer Analytics, Market Analysis
Where
- City
- Oakland
- Region
- CA
- Country
- United States
- Markets
- San Francisco Bay Area, West Coast, Western US
Size and reach
- Staff band
- 11-50
- People on LinkedIn
- 17
- LinkedIn followers
- 6,274
- Web traffic rank
- #12,636,743
- Monthly web visits
- 92
Funding, as listed
- Total
- $12,641,936 USD
- Rounds
- 3
- Latest round
- Series b
- Latest round date
- Nov 2018
- Latest amount
- 5,500,000 USD
- Investors
- 6
- Listing status
- private
About this record
- Sources
- Crunchbase, LinkedIn
- Last imported
- Sept 2026
Growth, as the source summarises it
Social Standards may be growing as evidenced by the launch of a new 'Brand Maps' tool, which is indicative of product development and innovation within the company. This new tool represents an expansion of their market research offerings, suggesting an investment in enhancing their product suite to better serve consumer insights. The introduction of such a tool can be seen as a commitment to advancing their capabilities in the market research industry, which may lead to increased market share and customer base.
Summaries written by the source dataset, not by us, and not checked.
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Jasper ColinNew York · 251-500 people · 32k followersFrom the company datasets we hold (Crunchbase, LinkedIn and Apollo listings), as listed there; 1,637,054 companies in United States and 5,926,251 in all. We hold no contact details for public display. Correct this, or ask for it to be removed.