Sneaks Up

Sneaks Up is a premium sports retail brand based in Turkey, founded in 2014 and headquartered in Istanbul.

As part of Ünal Group / Saha Mağazacılık A.Ş., it has established itself as a leading platform for sneakers and streetwear in Turkey. The company operates through physical stores, a mobile app, and an e-commerce site, offering a wide selection of sneakers, sports shoes, athletic apparel, streetwear, and accessories. The product range includes footwear and apparel for men, women, and children, featuring popular brands like Nike, Jordan, adidas, and Puma. Sneaks Up focuses on delivering a unique retail experience that blends functionality, style, and culture, particularly around sneaker and basketball culture. The brand also emphasizes exclusive collections and a customer loyalty program, with over 70 stores in major urban areas of Turkey and an online presence that reaches customers beyond the country. Sneaks Up is recognized as the Official Sponsor of the Turkey National Basketball Teams and has formed strategic partnerships with major global brands.