Snafu Records

Snafu Records is a Swedish AI-enabled record label and music financing platform founded in 2018 and publicly launched in 2020.

Headquartered in Stockholm, with operations in Los Angeles, it is recognized as the world’s first full-service, AI-driven record label. The company uses proprietary algorithms, including the EMMA (Early Music Momentum Algorithm), to identify undervalued and undiscovered artists by analyzing streaming platforms, social media, and blogs. Snafu Records offers two main business models: a traditional core label business that provides full-service support and a 50/50 split on recording royalties, and the Snafu Song Fund, which offers short-term cash advances for song licensing without taking ownership of masters. The company supports independent artists and labels, providing hands-on career assistance, data-driven analytics, and strategic growth capital. With a roster of over 300 artists and music streamed over 1 billion times annually, Snafu Records is committed to empowering artists through innovative financial solutions and data insights.