Simulmedia

Simulmedia is a leading cross-channel TV advertising company based in New York, founded in 2008.

The company specializes in data-driven planning, buying, and measurement of TV campaigns across linear, streaming, and gaming channels. Simulmedia operates as a B2B marketing technology and SaaS firm, offering a comprehensive solution called Performance TV®, supported by its AI-powered TV+® Advertising Platform. The core service of Simulmedia is a digital ad targeting platform that allows advertisers to plan, activate, and measure TV campaigns effectively. Key offerings include the TV+® Platform for campaign optimization, the Performance TV® solution that guarantees campaign performance, and the VAMOS platform, which matches consumer viewing data with purchase data. Additionally, Simulmedia provides PlayerWON®, an engagement platform for video games, and advanced audience insights services. The company primarily serves advertisers, brand marketers, and advertising agencies, focusing on independent and challenger brands in the U.S. television advertising market.