United States · Retail startup

Shoes of Prey

Shoes of Prey was a global retail brand founded in April 2009 that allowed women to design their own shoes through a web-based platform.

Funding reportedLast round: Undisclosed round

RetailSanta Monica, United States

About Shoes of Prey

Shoes of Prey was a global retail brand founded in April 2009 that allowed women to design their own shoes through a web-based platform.

The company was established by Jodie Fox, Michael Fox, and Mike Knapp, initially launching in Sydney, Australia, before moving its headquarters to Santa Monica, California. Shoes of Prey specialized in mass customization and on-demand manufacturing in the footwear industry. The brand offered a unique 3D design platform where customers could customize various aspects of their footwear, including heel type, toe shape, materials, and embellishments. Shoes were handmade using premium leathers and shipped worldwide to over 100 countries. The company also had physical concession stores in select Nordstrom locations. Shoes of Prey gained recognition for its innovative approach, winning awards such as Online Retailer of the Year at the World Retail Awards in 2013. Despite its initial success, the company ceased operations in July 2019.

What company datasets say Shoes of Prey raised

Funding, as reported

Reported in all$26Min dollars
Rounds6
Last roundUndisclosed round
Last round dateMay 2018
Investors listed19
SEC Form D$13M sold, 3 filings, last Dec 2015

Founders and team

From the SEC filings it signed: 3 on the team.

  • Jodie Ann FoxDirector, Promoteri
  • Michael James FoxExecutive Officer, Director, Promoteri
  • Michael Peter KnappExecutive Officer, Promoteri

On the board, as filediBenjamin Ann LingElaine Ann Stead

The company, in detail

What they build

Known for

fashionconsumersinformation technology & servicesinformation technologyb2cmass customisatione-commercemass customizationdesignd2cinternetcollaborative consumptionconsumer internetonline offline retailretailwomens shoes

Built with from their website

MailChimpGoogle WorkspaceCloudFlareViewport MetaGoogle MeetCloudFlare CDNTwilio SendGrid Email Marketing CampaignsMobile FriendlyCloudflare DNSSendgrid

+6 more

Microsoft 365MailgunTwilio SendGrid Email APISequence Monitor SPFGoogle Search ConsoleGmail

Sector
Retail
Industry code
NAICS 458210, SIC 5661
Region
California
Revenue
$3.2M a year, as listed
Full record
Every detail in the company directory

Retail in United States

Startups like it

Is this your company?

Add your raise, your deck and your story, and put Shoes of Prey in front of investors. Or tell us what we have wrong.