Sherbet Electric Taxis

Sherbet Electric Taxis is a leading electric black taxi service in London, established in 2013 by Asher Moses.

The company focuses on sustainability by replacing diesel fleets with electric vehicles, operating approximately 550 electric black cabs as of 2025. Sherbet has invested around £30 million to convert its fleet and has fully decarbonized its operations by decommissioning 250 diesel vehicles. In 2024, it secured a significant £40 million growth investment, marking a milestone in the licensed London cab industry. Sherbet offers three main services: Sherbet Ride provides safe and sustainable taxi rides for consumers and corporates; Sherbet Drive offers electric taxi rentals and servicing for licensed drivers; and Sherbet Advertise serves as an in-house media agency for sustainable advertising. The fleet is equipped with advanced technology that collects data on environmental and safety metrics. Sherbet serves a diverse clientele, including general Londoners, public sector entities, corporations with CSR agendas, and brands seeking advertising opportunities. The company has received multiple awards for its innovative approach in the taxi industry.