Savage X Fenty

Savage X Fenty is a lingerie and apparel brand founded in 2018 by Rihanna, aimed at celebrating confidence, individuality, inclusivity, and body positivity.

Headquartered in El Segundo, California, the company operates as a joint venture with TechStyle Fashion Group. Since its launch, Savage X Fenty has grown rapidly, achieving a billion-dollar valuation and generating approximately $600 million in annual revenue. The brand offers a wide range of products, including lingerie, everyday basics, sleepwear, and a bridal collection, with sizes ranging from XS to 4X. Savage X Fenty also features a membership program called Xtra VIP, providing exclusive access and benefits to subscribers. The brand is committed to inclusivity, targeting a diverse audience that includes individuals of all sizes, skin tones, and ages, and has made a significant cultural impact through its marketing campaigns and fashion shows.