Rovertown

Rovertown, also known as RoverTown or Rover Enterprises LLC, is a software company based in St.

Louis, Missouri. Founded in 2009 by three college students, including CEO Mike Philip and President Jeffry Harrison, Rovertown initially aimed to help college students access local discounts. The company has since evolved into a leading platform builder for convenience retailers. Rovertown's main offering is the App Platform for C-Stores, which allows convenience stores to create and manage branded mobile apps. The platform includes features such as e-commerce infrastructure for mobile coupons, loyalty program management, and seamless point-of-sale integration. Additionally, it utilizes geo-fencing technology to attract customers to nearby stores. Rovertown serves a primary audience of convenience stores and continues to support a mobile student discount program for over 2.1 million college students across more than 100 institutions. The company has raised $1.33 million in funding and employs approximately 16 to 35 people.