Roojai

Roojai Insurance Public Company Limited is a full-stack digital general insurance company based in Bangkok, Thailand.

Founded in 2016, Roojai specializes in making insurance simple, affordable, and reliable for consumers in Southeast Asia. The company operates as a licensed insurance provider and has expanded its services to Indonesia, following the acquisition of FWD General Insurance in 2023. Roojai offers a digital insurance platform that allows users to obtain personalized quotes, customize coverage options, and manage claims and payments easily. Key services include end-to-end digital insurance management, transparent claim tracking, and a direct sales model that enhances customer satisfaction. The company provides a diverse range of non-life insurance products, including motor insurance, health insurance, personal accident and travel insurance, and comprehensive car insurance. Roojai targets both individual consumers and businesses, focusing on speed, transparency, and cost-effectiveness in its offerings.