Rael

Rael is a holistic wellness brand based in Los Angeles, founded in 2017 by three Korean American women, including CEO Yanghee Paik.

The company focuses on creating clean, organic personal care products designed for "all people who bleed." Rael combines K-beauty technology with non-toxic, chemical-free feminine care and skincare, offering safe alternatives to conventional products. The brand's mission is to empower individuals to make healthier choices by providing accessible and effective personal care solutions. Rael offers a wide range of products, including organic cotton menstrual pads, tampons, skincare items like face masks and acne patches, as well as intimate care products. They also provide a customizable subscription box service tailored to individual needs. With a strong emphasis on sustainability and high-performance ingredients, Rael serves a global audience through its direct-to-consumer website and partnerships with major retailers like Target and Walmart.