Qyuki Digital Media

Qyuki Digital Media is a creator-focused new media company based in Mumbai, India, founded in 2011 and re-launched in 2014 by Shekhar Kapur, A.R.

Rahman, and Samir Bangara. The company operates as a data-driven online broadcast network dedicated to discovering and empowering India's digital superstars and Key Opinion Leaders (KOLs). Qyuki offers talent management across platforms like YouTube, Instagram, and TikTok, helping creators grow their audiences and build brands. Its services include creative collaboration, digital distribution of content, monetization strategies, and AI-driven solutions for content creation and analysis. The company has developed branded IPs such as NEXA Music and STOK N CHILL, and produces podcasts, web series, and digital magazines. Qyuki's business model focuses on creator-content-commerce, generating revenue through ads, paid content, and brand partnerships. With a vision to become India's largest online broadcast network for youth, Qyuki aims to empower creators while promoting a sustainable business model.