
United Kingdom · Sports startup
The Professional Triathletes Organisation (PTO) is a not-for-profit organization based in London, UK, focused on promoting and professionalizing the sport of triathlon.
Funding reportedLast round: Series C
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The Professional Triathletes Organisation (PTO) is a not-for-profit organization based in London, UK, focused on promoting and professionalizing the sport of triathlon.
Founded in 2014, the PTO represents non-drafting professional triathletes globally and aims to elevate the sport's profile through iconic events, innovative broadcasts, and compelling storytelling. The organization is co-owned by professional triathletes and investors, and it employs a dedicated team to support its mission. The PTO operates the T100 Triathlon World Tour, recognized as the official World Championship for long-distance triathlon, and has developed a World Ranking System to track athlete performance. It also provides media and TV services, event access, and merchandise to enhance the triathlon experience. By advocating for athletes' interests and fostering partnerships, the PTO connects a diverse community of triathletes, event organizers, sponsors, and fans, all united by a shared passion for the sport.
Funding, as reported
What they build
Known for
national championshipslong distance triathlonpto world rankingsathlete-ownedmale athletesteam competitionsathlete representationranking systemprize moneyathlete prizesmarathon eventsperformance analyticsevent managementsports storytellingdynamic competitiontv broadcasts
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