Prismpop

Prismpop was a female-oriented social shopping community and online beauty lifestyle platform founded in 2018 and based in Pasadena, California.

The company focused on beauty product discovery, utilizing user-generated content and community engagement to create a personalized space for users to share their beauty experiences. After four years of operation, Prismpop announced its closure in June 2023. The platform featured a mobile and web-based interface that offered peer-driven product discovery, video reviews, and community insights on beauty, fashion, fitness, and food. Users could earn rewards for their engagement and access exclusive deals from beauty brands. Prismpop primarily catered to Gen Y and Gen Z female consumers in the United States, providing them with authentic content and personalized recommendations to enhance their shopping experience. The company generated revenue through affiliate marketing, sponsored content, and brand partnerships.