preezie

Preezie is a retail technology company based in Melbourne, founded in 2017 by Michael Tutek, Luke Milkovic, and Quoc Nguyen.

The company offers a Software-as-a-Service (SaaS) platform that enhances online shopping by providing a personalized, guided experience similar to that of an in-store sales assistant. Preezie's solutions include "preezie journeys," a guided selling tool that uses interactive quizzes to help shoppers make confident purchasing decisions, and "nextbuy," a referral network that boosts customer engagement through personalized recommendations. Preezie serves e-commerce retailers across various sectors, including fashion, homewares, sports, beauty, and food. The company aims to help businesses reduce cart abandonment, lower product returns, and increase conversion rates by replicating the in-store assistance experience online. With a team of approximately 33 employees, Preezie has raised over $6.08 million in funding and integrates with major e-commerce platforms like Shopify to optimize customer interactions and drive relevant product recommendations.