POPCHEW

POPCHEW is a New York-based technology platform and food brand incubator founded in 2021 by CEO Rushir Parikh and COO Nick Sopchak.

The company operates at the intersection of food, media, and technology, aiming to create the defining food brand of the next century. POPCHEW leverages the creator economy and cloud kitchen infrastructure to enable content creators, influencers, and culinary innovators to launch and grow delivery-only food brands across the nation. The platform offers a comprehensive suite of services, including brand incubation, operational logistics, and market expansion support. POPCHEW partners with local restaurants to provide the necessary infrastructure for food preparation and delivery. It also facilitates financing opportunities for brand growth. Notable food brands launched by POPCHEW include Bitcoin Pizza, Wing SZN, and a line of smashburgers. The company targets content creators and culinary innovators looking to enter the food industry without the need for physical storefronts.