Plukka Fine Jewelry

Plukka Fine Jewelry is a fine jewelry company that operates primarily as an online marketplace, connecting consumers with designer and made-to-order jewelry.

Founded by Joanne Ooi, the company has expanded its presence to include physical retail locations and appointment-based viewing in select areas, notably in Hong Kong and New York. The core offering includes a variety of fine jewelry pieces such as rings, earrings, necklaces, and bracelets, crafted from materials like 18-karat gold, diamonds, and precious or semi-precious gemstones. Plukka features both established and emerging designer brands, including AS29, Jack Vartanian, and Ornella Iannuzzi. The company employs a unique business model that incorporates limited-time events, social shopping, and a dynamic pricing strategy, allowing prices to decrease as more customers commit to purchases. Additionally, Plukka focuses on made-to-order manufacturing, producing items based on demand to enhance affordability and reduce risk.