PlazaPoints

PlazaPoints is a loyalty and CRM technology company based in Miraflores, Lima, Peru.

Founded in 2013, it operates as part of the Promotick group. The company specializes in providing a plug-and-play customer loyalty solution tailored for small and medium-sized retailers. This platform enables businesses to easily create their own frequent-buyer programs, helping them understand, retain, and engage customers effectively. PlazaPoints targets a diverse range of small and mid-sized retailers, including restaurants, bookstores, coffee shops, fashion stores, and independent businesses. The platform has also been utilized in loyalty programs for Interbank customers in Peru. In addition to loyalty solutions, PlazaPoints is involved in managing incentive programs and developing digital projects for regional markets in Latin America.