Playoffnations

Playoffnations is a Spanish technology and media agency founded in 2019 by Marc Pérez Miralles and Santiago Rodríguez-Losada.

Initially focused on organizing video game tournaments, the company has evolved into a non-conventional media agency that connects brands with younger audiences, particularly Gen Z, through immersive digital ecosystems. Based in Madrid since 2023, Playoffnations operates at the intersection of technology, gamification, and creativity. The agency offers a range of services, including influencer marketing, metaverse strategy, esports tournament organization, and digital experience creation. They design custom virtual attractions and gaming platforms, providing brands with innovative ways to engage with consumers in virtual spaces. Playoffnations has collaborated with major global brands like Pringles, Adidas, and LaLiga, showcasing its ability to lead in digital advertising. The company aims to create impactful connections between brands and young audiences by leveraging the latest trends in technology and media.