
United States · Apparel & fashion startup
Planet Blue is an American fashion retail brand founded in 1995 and based in Santa Monica, California.
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Funding reportedLast round: Undisclosed round
Planet Blue is an American fashion retail brand founded in 1995 and based in Santa Monica, California.
Known for its bohemian-chic aesthetic, the company began as a single-store retailer of curated organic apparel in Malibu and has since expanded to approximately 13 locations across the U.S. In 2020, Planet Blue transitioned to an online-only model, focusing on e-commerce to serve its customers. The brand specializes in women's clothing, offering a range of vintage-inspired styles, contemporary apparel, and accessories. Planet Blue emphasizes organic materials and designs that reflect a casual, California lifestyle. The company operates under its primary brand name and includes subsidiary brands like Blue Life and Blu Moon. With a commitment to customer service, Planet Blue provides support through email and phone, along with a 30-day returns policy.
Funding, as reported
What they build
Known for
celebrity shoppingfashionconsumersretail storesaccessoriescustomer engagementdistributionpremium denimhtmlfashion trendswholesale traderetailerinformation technology & servicesfashion collaborationswomen's fashionbohemian style
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