PIXEL SOFT

PIXEL SOFT, officially known as Beijing Pixel Software Technology Joint-Stock Co., Ltd., is a Chinese game developer established in March 2002.

The company specializes in creating competitive online games, particularly MMORPGs, and has positioned itself as a high-end interactive entertainment brand. It became publicly listed on the New Over-The-Counter Market in 2016. The core business of PIXEL SOFT revolves around game software development, offering a range of products for PC, mobile, and TV platforms. Notable titles include the B&S series, which features B&S, B&S Legend, B&S OL with the B&S Hero expansion, B&S II, and Zentia, recognized as the first Chinese art-style 3D MMORPG. The company collaborates with major partners such as Tencent, Changyou, and various iOS/Android platform operators to deliver its game software services.