
Sweden · Online media startup
Pet Media Group (PMG) is the largest operator of online marketplaces focused on pets and equestrian categories.
Funding reportedLast round: Series A
Pet Media Group (PMG) is the largest operator of online marketplaces focused on pets and equestrian categories.
Founded in 2018 and headquartered in Stockholm, Sweden, with offices in Berlin and London, PMG aims to modernize pet rehoming through transparency, safety, and technology. The company employs around 51 to 200 people, primarily working remotely. PMG operates a network of digital marketplaces that connect pet owners, breeders, and prospective buyers. Its platforms, including Pets4Homes in the UK and hastnet.se in Sweden, facilitate safe pet adoption and sales while ensuring animal welfare. PMG serves over 10 million visitors monthly, helping more than 1.5 million pets find homes each year across Europe and the US. The company has raised significant investment and continues to expand by acquiring leading pet and horse marketplaces, enhancing its role in the pet community.
Funding, as reported
What they build
Known for
librariesuser experienceconsumerspet safety technologypet adoptionpet breeder vettingpet rehoming industryanimal welfare standardsinformation technology & servicestechnology-driven pet platformssafe payment systemsanimal welfare in digital agelong-term pet caredigital pet transaction safetyplatform safetymobile apps for pet sales
Built with from their website
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