Our Cow

Our Cow is Australia's leading direct-to-consumer meat subscription service, connecting farmers directly with consumers through a paddock-to-plate delivery model.

Founded in March 2019, the company supports hundreds of Australian farmers and serves thousands of customers nationwide. With around 50 employees, Our Cow generates annual revenue of $10.6 million and raised $2.4 million through crowdfunding in 2022 to aid its expansion. The company offers a flexible, customizable meat subscription service with home delivery across Australia. Its product range includes grass-fed beef, organic chicken, free-range pork, grass-fed lamb, seafood, and grocery items, all sourced from over 150 local farmers. Our Cow emphasizes ethical sourcing and sustainability, ensuring that all meat is hormone, antibiotic, and Bovaer mRNA free. The service is designed for family households seeking healthy and sustainable meat options while supporting Australian farmers.