Soulfresh

Soulfresh is an Australian food and beverage company founded in 2003 by Didi Lo.

Based in Laverton North, Victoria, it has grown from a small distributor of natural and organic produce to a major player in the organic beverage and health food sector. The company operates as a B2B entity, serving retailers, grocery chains, and HORECA (Hotel, Restaurant, Catering) operators across Australia, New Zealand, and the United Kingdom. Soulfresh specializes in developing, representing, and distributing healthier food and beverage options. Its portfolio includes proprietary brands such as Nutty Bruce, Lo Bros. Kombucha, and Wildly Good, which focus on fermented beverages, plant-based foods, and organic chocolates. The company is committed to promoting nourishment and sustainability, aiming to change how people eat and drink for the better. With a mission to support health-conscious consumers and environmentally aware communities, Soulfresh continues to innovate and expand its reach in the organic market.