OptioPay Group (now Clink)

Clink, formerly known as OptioPay Group, is a German fintech company that specializes in card-linked cashback and loyalty programs using Open Banking technology.

Founded in 2014 in Berlin, Clink transitioned to a loyalty-focused platform in 2023 under new leadership. The company operates primarily in the DACH region (Germany, Austria, Switzerland) and the Netherlands, employing a diverse team from various countries. Clink's main offering is a technology platform that allows businesses to implement loyalty programs seamlessly. This system links directly to customers' bank accounts or payment cards, enabling automatic discounts and cashback during purchases. Key solutions include the Clink Cashback & Merchant Loyalty Solution, a Payment Solution for advantageous payouts, a B2B Partner Portal for managing loyalty campaigns, and Open Banking Data Analytics for personalized financial recommendations. Clink serves a wide range of clients, including financial institutions and major retail brands like Adidas and Amazon.