NextUser

NextUser is an AI-powered data marketing and personalization platform founded in 2013.

The company helps B2B and consumer brands create dynamic, multichannel user experiences by analyzing real-time user behaviors, sentiments, and transactions. Its core product is an open platform that integrates with over 60 vendors, including CRM and customer support tools, to collect and analyze user data, forming unified user profiles for both anonymous and identified traffic. The platform offers several key services, including AI-powered augmented research, personalization analytics, and customer lifecycle management. These services optimize user acquisition, conversion, and retention while providing real-time, contextually adapted customer experiences. NextUser primarily serves consumer companies in industries such as consumer packaged goods, food and beverage, luxury goods, and retail. Notable clients include Carrefour, Flunch, Sanofi, Adecco, and EDF. The company operates from multiple locations, including San Francisco, New York City, Paris, and Zagreb.