United States · Marketing & advertising startup

New Engen

New Engen is a full-service digital marketing agency based in Seattle, Washington, founded in 2016.

Funding reportedLast round: Private equity

Marketing & advertisingSeattle, United States

About New Engen

New Engen is a full-service digital marketing agency based in Seattle, Washington, founded in 2016.

The company focuses on driving accountable growth for consumer brands through a data-driven approach. With a team of approximately 300 employees, New Engen operates across the United States, with offices in major cities including New York, Los Angeles, and Denver. The agency has raised over $10.59 million in funding and was acquired by Insignia Capital Group in December 2021. The agency offers a wide range of services, including full-funnel strategy development, media planning and management, search engine optimization, and content consulting. New Engen utilizes advanced analytics and machine learning to optimize marketing performance and enhance campaign management. Their client portfolio features notable brands such as 1-800-Flowers, The Hershey Company, and Universal Music Group, showcasing their ability to deliver impactful marketing solutions that drive business growth.

What company datasets say New Engen raised

Funding, as reported

Reported in all$11Min dollars
Rounds3
Last roundPrivate equity
Last round dateDec 2021
Investors listed5
SEC Form D$11M sold, 2 filings, last May 2017

Founders and team

From New Engen's own website and the SEC filings it signed: 13 on the team.

  • Jon WhitePresident
  • Justin HayashiCEO
  • Alice WooChief Creative Officer
  • Hunter PooleVP, Brand Partnerships - Influencer
  • Michael GoodwinVP, Strategic Operations & Corporate Development
  • Sabeeka DarVP, Enterprise Growth
  • Shannon HillVP, Marketing
  • Steve TazicVP, Technology & Affiliate Operations
  • Tina ChongVP, Finance
  • Amanda HenniganDirector, People
  • Cindy ArthurGeneral Manager, Digital Marketing
  • David AtchisonExecutive Officer, Director, Promoteri
  • Jean-Guy SpetonPromoteri

On the board, as filediEric CarlborgGus Tai

On a portfolio page

Investors who name them

Each firm lists New Engen on its own website. That is the firm's claim, a weaker thing than a round we watched, but a named source.

The company, in detail

What they build

Known for

measurement and analyticsfashionmedia impact measurement platformscreative performance analysisconsumerscross-channel testingperformance growthcross-channel mediacross-channel reportingmarketingmedia impact performanceperformance analyticsimpact measurement frameworksmedia buyingenterprisesmedia testing

Built with from their website

Google Tag ManagerGoogle SheetsTableaudbtWorkfrontTailwind CSSGoogle CloudGoogle AdsMeta Audience NetworkYouTube

+8 more

CanopyGoogle WorkspaceDv360PinterestViewport MetaGoogle DriveGoogle Cloud BigQueryElement UI

Sector
Marketing & advertising
Industry code
NAICS 541810, SIC 7311
Region
Washington
Revenue
$55M a year, as listed
Full record
Every detail in the company directory

Marketing & advertising in United States

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