MUD\WTR

MUD\WTR is an organic coffee-alternative brand founded in 2018 by CEO Shane Heath in Santa Monica, California.

The company focuses on creating functional mushroom beverages that provide clean energy, focus, and immune support without the jitters or crash associated with traditional coffee. MUD\WTR aims to promote healthy habits and challenge societal norms around caffeine consumption. The product line includes functional mushroom blends, such as their flagship :rise Cacao blend, masala chai, and calming drink variations. Each serving features adaptogenic mushrooms like Lion’s Mane and Reishi, combined with organic cacao and spices, containing significantly less caffeine than coffee. MUD\WTR targets health-conscious consumers and those looking to reduce their caffeine intake, operating through a direct-to-consumer model and available in stores like Target. The company has experienced rapid growth, reaching over 1.2 million customers and receiving numerous positive reviews for its products.