MIGO

MIGO功典 is a leading software-as-a-service (SaaS) company based in New Taipei City, Taiwan.

Established in 1998, the company specializes in leveraging big data and predictive analytics to help brands and retailers achieve data-driven transformation. MIGO功典 offers a range of services, including a membership management system, customer data platform (CDP), and automated marketing solutions, all designed to integrate, analyze, and apply data to enhance revenue and reduce costs. With over 20 years of experience in customer relationship management (CRM) and marketing technology, MIGO功典 serves a diverse clientele of 350-400 businesses across various industries, including retail, hospitality, and fast-moving consumer goods. Notable partners include international brands like IKEA, L’Oreal, and Nestlé, as well as prominent Taiwanese and Asian companies. The company is actively expanding into the Southeast Asian market, aiming to become the leading data marketing brand in Asia. MIGO功典 focuses on helping organizations adopt customer-centric marketing strategies that minimize waste and improve market efficiency through a comprehensive data integration and application approach.