
United States · Cosmetics startup
MAKEUP BY MARIO is a premium color cosmetics brand founded in 2020 by celebrity makeup artist Mario Dedivanovic.
Funding reportedLast round: Series B
MAKEUP BY MARIO is a premium color cosmetics brand founded in 2020 by celebrity makeup artist Mario Dedivanovic.
The brand emerged from Dedivanovic's extensive experience in makeup artistry and education, aiming to provide professional-quality products that are accessible to everyday users. Headquartered in New York, the company initially launched its products through Sephora in North America and has since expanded globally. The product line includes a variety of eye and face makeup items, featuring universal shades suitable for all skin tones. The brand emphasizes high-quality formulas and professional-grade tools, designed to help users replicate signature techniques. In addition to its product offerings, MAKEUP BY MARIO focuses on education, providing online tutorials and masterclasses to teach customers professional makeup techniques. The brand targets both professional makeup artists and beauty enthusiasts, fostering a community that bridges the gap between industry experts and everyday users.
Funding, as reported
What they build
Known for
makeupconcealerseasonal promotionsconsumerscustomer engagementcolor matchingdistributionnew collectionmakeup tutorialsluxury makeup linehigh-end makeup productsmakeup education platformsetting spraymakeup kitseducationinformation technology & services
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