United States · Cosmetics startup

MAKEUP BY MARIO

MAKEUP BY MARIO is a premium color cosmetics brand founded in 2020 by celebrity makeup artist Mario Dedivanovic.

Funding reportedLast round: Series B

CosmeticsNew York, United States

About MAKEUP BY MARIO

MAKEUP BY MARIO is a premium color cosmetics brand founded in 2020 by celebrity makeup artist Mario Dedivanovic.

The brand emerged from Dedivanovic's extensive experience in makeup artistry and education, aiming to provide professional-quality products that are accessible to everyday users. Headquartered in New York, the company initially launched its products through Sephora in North America and has since expanded globally. The product line includes a variety of eye and face makeup items, featuring universal shades suitable for all skin tones. The brand emphasizes high-quality formulas and professional-grade tools, designed to help users replicate signature techniques. In addition to its product offerings, MAKEUP BY MARIO focuses on education, providing online tutorials and masterclasses to teach customers professional makeup techniques. The brand targets both professional makeup artists and beauty enthusiasts, fostering a community that bridges the gap between industry experts and everyday users.

What company datasets say MAKEUP BY MARIO raised

Funding, as reported

Reported in all$40Min dollars
Rounds1
Last roundSeries B
Last round size$40M
Last round dateJan 2023
Investors listed3

The company, in detail

What they build

Known for

makeupconcealerseasonal promotionsconsumerscustomer engagementcolor matchingdistributionnew collectionmakeup tutorialsluxury makeup linehigh-end makeup productsmakeup education platformsetting spraymakeup kitseducationinformation technology & services

Built with from their website

Google Tag ManagerUserWayHREF LangClarity SDMKlaviyoYouTubeBing Webmaster ToolsPinterestCloudFlareViewport Meta

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Yotpo Loyalty & ReferralsSwell RewardsBarracuda MSPYotpoApple Business ManagerNetSuiteMicrosoft ExcelMicrosoft Exchange

Sector
Cosmetics
Industry code
NAICS 33995, 325620, 611430, 44-45, SIC 2844, 8299, 5999
Region
New York
Revenue
$150M a year, as listed
Full record
Every detail in the company directory

Cosmetics in United States

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