Madhouse

Madhouse Inc. is a leading independent mobile advertising network and marketing service provider based in Shanghai, China.

Established in 2006, the company focuses on programmatic solutions for mobile advertising, helping advertisers optimize their marketing investments and expand into international markets. Madhouse has successfully entered the Indian market and operates offices in major cities including Bangalore, Mumbai, and New Delhi. The company offers two core platforms: SmartMad, which is the largest mobile advertising network in China, and Optimad, a demand-side platform that provides advanced optimization services for programmatic advertising and app promotion. Madhouse also features a robust wireless advertising system, MadServing, and the extensive MadNetwork. Their services cater to a diverse clientele, including game developers, mobile app creators, brands, e-commerce clients, and small to medium-sized enterprises, providing comprehensive marketing solutions and support for global market entry.