Lunio

Lunio is an AI-powered performance marketing efficiency platform based in Manchester, England.

Founded in 2018, the company specializes in detecting and eliminating invalid traffic, bots, and fake ad engagements across various paid marketing channels. Its automated click fraud prevention and invalid traffic detection platform integrates with over 15 leading advertising networks, ensuring that advertisers invest only in genuine conversion potential. Lunio processes more than one billion media interactions monthly and helps clients recover over $100 million in wasted ad spend annually. The platform features real-time detection using machine learning, automated exclusion of harmful users, and client-side algorithms that maintain data privacy. Lunio serves B2B performance marketing teams, enterprise advertisers, and digital agencies, providing them with clean, actionable data to enhance their marketing strategies. The company has a diverse client portfolio, including well-known brands like McDonald’s, eBay, and Hugo Boss.