Australia · Marketing & advertising startup
Australia · Lumos
Lumos is a marketing-technology-as-a-service (MarTaaS) platform that specializes in audience and out-of-home (OOH) media intelligence.
Funding reportedLast round: Pre-seed
About Lumos
Lumos is a marketing-technology-as-a-service (MarTaaS) platform that specializes in audience and out-of-home (OOH) media intelligence.
Founded in 2020, Lumos aims to democratize the global OOH advertising market, making it accessible to businesses of all sizes. The company launched its minimum viable product in early 2022 and is led by CEO Eric Fan. With a team of around seven employees, Lumos operates from offices in Sydney and Melbourne, Australia. The platform offers a range of capabilities, including audience intelligence, OOH media planning, and IoT-enabled advertising. It utilizes over 8,000 audience attributes to enhance targeting and features digital billboard backpacks carried by gig economy riders for scalable advertising. Lumos also provides digital retargeting and post-campaign attribution tools to measure the impact of OOH ads. Recently, the company expanded into Southeast Asia, partnering with various regional entities to further its mission of making OOH advertising more accessible.
What company datasets say Lumos raised
Funding, as reported
On a portfolio page
Investors who name them
Each firm lists Lumos on its own website. That is the firm's claim, a weaker thing than a round we watched, but a named source.
The company, in detail
What they build
Known for
customer engagementtraffic density analysistransportation_logisticsmarketing & advertising servicesdigital twin visualizationaudience cross-channel activationreal-time asset location trackingurban digital twinlocation-based consumer insightsprogrammatic partnersinformation technology & servicesstreaming location dataaudience profileslocation insightsimpressions and clicksaudience lookalike modeling
Built with from their website
Google Tag ManagerGoogle App EngineFont AwesomeGoogle WorkspaceCloudFlareViewport MetaHubspotwebpackC3.jsGoogle Meet
+8 more
FirebaseCloudFlare CDNTwilio SendGrid Email Marketing CampaignsPriority HintsReactMobile FriendlyVercelstyled-components
- Sector
- Marketing & advertising
- Industry code
- NAICS 54161, 513210, 541910, SIC 7375, 7372, 7311
- Region
- New South Wales
- Full record
- Every detail in the company directory
Marketing & advertising in Australia
Startups like it
Is this your company?
Add your raise, your deck and your story, and put Lumos in front of investors. Or tell us what we have wrong.