Loob Holding

Loob Holding Sdn Bhd is a multi-brand food and beverage group based in Petaling Jaya, Malaysia.

Founded in 2010, the company specializes in lifestyle tea and coffee concepts, offering a diverse range of products through quick-service kiosks, fast-casual dining, and full-scale restaurants. With approximately 1,803 employees, Loob Holding is recognized as the largest lifestyle beverage company in Southeast Asia by outlet count. The company operates several well-known brands, including Tealive, Bask Bear Coffee, Soda Xpress, and WonderBrew, each providing unique beverage options such as bubble tea, coffee, and kombucha. Loob Holding also engages in brand development, franchising, and supply chain management, focusing on strategic growth across Southeast Asia and beyond. Their commitment to delivering innovative food and beverage experiences caters to a wide range of customers, from daily consumers to tea and coffee enthusiasts.