being juice

being juice is a Malaysia-founded juice and smoothie brand that launched in 2024.

Founded by Sayantan Das, a former CEO of Foodpanda Malaysia and Brunei, the company focuses on made-to-order, fruit-based beverages crafted from whole fruits and vegetables. With a commitment to freshness and health, being juice aims to scale across Southeast Asia, planning to establish over 1,000 stores in the region. The brand offers a variety of juices and smoothies made with 100% real fruit and vegetables, without artificial sweeteners or preservatives. It operates physical outlets and features a mobile app for convenient ordering and delivery. Sourcing ingredients from local farmers, being juice emphasizes community and health-conscious choices, targeting consumers who seek nutritious beverage options. The company has received US$1 million in seed funding to support its growth and menu expansion, with reported locations in Malaysia and an expansion into Manila, Philippines.