Lixibox

Lixibox is a prominent Vietnamese e-commerce platform and beauty retailer, founded in 2015.

It specializes in curated selections of affordable luxury beauty, personal care, and lifestyle products. The company has evolved from an online-only model to an omnichannel approach, operating nine physical stores in major shopping centers across Vietnam as of 2024. The core offering of Lixibox includes themed beauty boxes that feature 3–5 products from various brands, allowing customers to explore new items without committing to full-sized purchases. Lixibox also serves as a distribution channel for beauty brands, providing marketing solutions through collaborations with influencers and bloggers. The product range encompasses skincare, makeup, personal care, mother and baby products, and lifestyle items, including exclusive international brands. Lixibox aims to create a smart and progressive beauty shopping experience, making high-quality products accessible to the growing middle class and beauty enthusiasts in Vietnam.