Lifemiles

LifeMiles is a leading airline-driven loyalty program in Latin America and serves as the official frequent-flyer program for Avianca, a major airline and member of the Star Alliance.

Founded in 2011 and operating as LifeMiles Corp. since a 2017 spinout, the program is headquartered in Bogotá, Colombia, with operational hubs in San Salvador and a sales office in Miami. LifeMiles has over 6 million active members and continues to grow rapidly, adding approximately 100,000 new members each month. The program allows members to earn miles through Avianca flights and a wide network of partners, including 26 Star Alliance airlines and over 300 non-airline partners such as hotels, car rentals, and retail stores. Members can redeem their miles for flights, upgrades, hotel stays, and various retail rewards. LifeMiles also features a digital platform that facilitates the majority of transactions, offering flexible mileage accrual and redemption options. The program is designed for frequent travelers and points enthusiasts, providing a range of benefits and promotions to enhance the travel experience.