Lifelong Online

Lifelong Online Retail Private Limited, established in 2015, is a digital-first, direct-to-consumer brand that designs and sells innovative consumer durables, home appliances, and

wellness products for the modern Indian household. The company aims to redefine everyday living by providing quality products that support active lifestyles and self-care, catering to a diverse market across India. With a presence in approximately 10 million households and delivery to over 10,000 pin codes, Lifelong Online operates through its own website and major e-commerce platforms like Amazon and Flipkart. The brand offers a portfolio of over 300 products, including fitness equipment, kitchen appliances, and personal grooming essentials. Lifelong Online distinguishes itself with competitive pricing, manufacturing about 50% of its products in India, and focusing on customer insights for continuous innovation. The company is headquartered in Gurugram, Haryana, and has reported significant revenue growth, reflecting its strong market position.